An Outline of the Video Production Process - Part 1

An Outline of the Video Production Process - Part 1

 

An outline of the video production process. All the steps in creating a video product. What to watch for and what to expect along the way, plus how a professional artist and crew can take the intimidation and stress away!

 

 

 

 You need a video commercial or program but you don't want something amateurish. You know you need a professional product, but the complex video production process and all the technology that is involved can seem overwhelming or even intimidating. Where do you start and what do you watch out for?

At my production company, I deal with all the steps of production from start to finish, and I thought it might be helpful to outline these steps and talk about them just a bit. That way, you can become familiar with them and know what to watch for and ask for from your video professional. Just be sure your person or crew ARE professionals!

 

Your project may require all these steps, or only one or two of them. This shows the entire process, parts of which may be already created or not necessary for various reasons.

 


Here’s the order in which production things generally occur:
1. Concepting
2. Scriptwriting
3. Production Planning (Pre-production)
4. Videography (Shoot)
5. Graphics Design & Creation
6. Voice Talent Recording
7. Original Music or Library Music tracks 

 

(Covered in Part 2:)

 

 8. Video Editing
 9. Motion Graphics & Special Effects
10. Animation
11. Final Edit, Mix, and Master
12. Dubs (Copies) or other Distribution

 

That's a lot of stuff, and it takes a long article (actually, two!) to explain each step of the process, but this is what WE do as your video professionals. Our goal is to make this process as easy, enjoyable, and fruitful for you as possible, regardless of your level of knowledge about production. 

CONCEPTING
When you hire a video service crew, they should ask a lot of questions. They will be discovering where the starting point of this production is and what your goals and budget are for it.

You may already have an idea or concept for your spot, program, or other production. It may be solid and developed, or it may just be a rough idea. You may have no concept at all, yet.
In any case, they can help you develop a concept from scratch, flesh a rough idea into a practical approach, or take your solid approach and move on into the next phase of production.